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Duncan Bucknell

Duncan Bucknell

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Recent Articles

Trade mark strategy - counterintuitive names

Duncan Bucknell
August 27, 2008 10:00

Our China IP expert, Danny Friedmann just put up a post at his popular IPDragon blog about 'Longlife' a brand of Taiwanese cigarettes. So, given the current understanding of the effects of tobacco on human health, it would appear that 'Longlife' is not a brand that can suffer the allegation of...

Sheer brilliance in online strategy, branding, pr, and so on

Duncan Bucknell
August 26, 2008 10:00

Our great friends at StressLimitDesign have finally found time to put up their own website - we think they're brilliant at what they do.

Contentious IP strategy - disqualifying or 'conflicting out' an expert

Duncan Bucknell
August 25, 2008 10:00

In preparing for potential intellectual property litigation, it's quite common to speak to a number of experts to identify the best one possible for the case.So, in light of the confidential and legally privileged discussions you have with them, you're not so keen to have the expert you didn't...

IP Think Tank Global Week in Review - 22 August 2008

Duncan Bucknell
August 23, 2008 01:23

Here is IP Think Tank’s weekly selection of top intellectual property news breaking in the blogosphere and internet. Please join the discussion by adding your comments on any of these stories, and please do let us know if you think we’ve missed something important, or if there is a...

An IP Slam Dunk in the Beijing Water Cube

Duncan Bucknell
August 21, 2008 23:14

Allan Main is a New Zealand innovation consultant and reader and regular commentor on this blog.  Alan recently sent out a note on branding, Speedo and the Olympics which I think has some great points.  So, here it is reproduced in full with permission.  Let me know what you...