Author Profile

Kevin O'Keefe

Kevin O'Keefe

Phone: (206) 340-8204
411 1st Avenue South Suite 304 Seattle WA 98104 United States

About

Kevin O’Keefe is one of the nation’s leading voices on legal blogging who has traveled around North America to share insights on its potential. He is the founder & president of LexBlog, Inc., and his blog Real Lawyers Have Blogs is a valuable source of information and commentary on the use of blogs, RSS, and social media for the marketing of law firms.

Professional Experience

* President & Founder, LexBlog Inc. (2004-present) * Vice President, LexisNexis' Martindale-Hubbell (2001-2002) * President & Founder, Prairielaw.com (1998-2001) * Trial lawyer, private law firm (1982-1999)

Education

* JD, University of the Pacific - McGeorge School of Law (1982) * BBA (Finance), University of Notre Dame (1978)

Recent Articles

Networking Through the Internet – Key to Business Development

Kevin O'Keefe

February 29, 2012 17:00

Relationships and a strong word of mouth reputation are how lawyers get their work. Always has been. Always will be. Ask the best lawyers in your firm. Ask the lawyers in your community who have the best business. Ask the managing partners leading successful law firms. Ask the chief marketing...

Hyperlocal law blogs offer lawyers big advantages

Kevin O'Keefe

December 20, 2009 19:23

Following online publishing, it's becoming more and more clear that hyperlocal is the way things are going. Rather than trying to reach a broad geographic region, success is achieved by publishing relevant information to consumers and businesses in a smaller clearly defined locale. Wikipedia...

Law firms best not to get ahead of themselves on social media

Kevin O'Keefe

December 20, 2009 18:22

I was meeting with a large law firm last week which wanted to pick my brain on the use of social media. Listening to the questions, it became clear that though the law firm was using various forms of social media, they weren't having a whole lot of success. The law firm was using Twitter,...

Two questions a law firm needs to ask its blogging and social media agency

Kevin O'Keefe

December 15, 2009 05:03

Where do you start as law firm when looking for help on social media and blogging? A PR firm, a web design firm, a marketing company, a consultant, or a combination of all four? Widely respected Internet marketing strategist, B.L. Ochman, says you need only ask two questions when considering a...

LexBlog client webinar on the Art of Effective Blogging

Kevin O'Keefe

December 14, 2009 18:11

Anyone can slap a news update online and call it a blog post. But what sets top bloggers apart is how they craft strong posts that showcase their own expertise, as well as demonstrate their awareness of the broader conversation in their field. They write posts you actually want to read: insightful,...