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With over 20 years experience in branding and positioning, Paula Black has counseled executives around the globe and worked with law firms ranging from 1 attorney to 1,000 attorneys. Her unique approach of taking simple marketing ideas and transforming them into business development tips, advice and strategies for busy attorneys has garnered her countless speaking engagements and rave reviews from clients and peers alike.
She is the award-winning author of three books, including the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.”
Okay... you are doing all the business development initiatives and your phone is ringing. You are even getting the opportunity to have an initial consultation. But you are not converting your prospects into clients. WHY? Most of my clients say they think it's about money. I think chances are 80% of...
Language is powerful. But few of us are as precise, clear or articulate as we could be. And how many ever... touch, move and inspire? Nearly every lawyer I coach tells me that they are uncomfortable with business development because they don't want to sound like a... god forbid......
Okay...think about it. Are you creative? I would think that the majority of lawyers would say... "Not so much." Well... there is good news in the Wall Street Journal, in an article by Jonah Leher entitled How To Be Creative. Recent research shows that creativity is not a gene we...
What SHOULD you be doing? What COULD you be doing? Two very different questions, that is for sure. Last week I ran across two blog posts that addressed the subject of focus. To be honest... I ran across them while my mind was wondering to some far off place. The reality? I was sitting in...
What lawyer wouldn't want to hear these words from a prospective client? "You had me at hello!" A personal brand is what gets you there. Most lawyers can't conceive of themselves as a brand. But, let me tell you… YOU already have a personal brand! And I guarantee…...