Author Profile

Michelle Golden

Michelle Golden

Phone: (314)416-1201
12300 Old Tesson Road, Suite 200-E St. Louis Missouri 63128 United States

About

Besides being the author of Golden Practices, Michelle is also the president of Golden Marketing, Inc. Golden Marketing provides law firms and other professional serves with consulting on innovate ways to stay attractive to clients as well as employees. Michelle’s work and opinions have appeared countless publications, including the National Law Journal, Practical Accountant, Lawyer Marketing, CPA Managing Partner Report and the St. Louis Business Journal.

Areas of expertise

* Personal or individual marketing plans * Market research * Incentive plans * Proposal systems * Website and blog development * 360 degree performance evaluations * DiSC profile administration * Customer surveys * Client advisory boards * Industry or service niche marketing programs * Direct marketing * Content development * Copywriting, editing and designing company collateral

Education

* Columbia College (1996 – 1998) * Irvine Valley College (1988 - 1990) * Santa Ana College (1982 - 1984)

Recent Articles

Daylight Savings Time and Your Lost Billable Hour

Michelle Golden

March 14, 2012 03:56

A Facebook friend said today that she misses her hour. (I miss mine, too.) It got me thinking about billing by the hour and what someone actually does when he or she works into the...A Facebook friend said today that she misses her hour. (I miss mine, too.) It got me thinking about billing by the...

Ready to Join Firms Who Are Breaking Old Business Models?

Michelle Golden

February 23, 2012 18:58

Changing workforce mentality, evolving customer/client needs, and transparency of service are shining big, scary spotlights on many of the flaws in the professional-firm business model of old. Some problems inherent in the traditional business model...Changing workforce mentality, evolving...

Knowing When (and How) to Say No

Michelle Golden

January 29, 2012 01:33

We all do it. We agree to do something that we immediately regret. Sometimes we even propose on work we know we don't want. Part of it is not knowing where our next work is...We all do it. We agree to do something that we immediately regret. Sometimes we even propose on work we know we don't...

Listener Beware: Don't Take Everything You Hear from Experts as Gospel

Michelle Golden

January 24, 2012 19:55

I think industry experts have some responsibility to qualify their opinion statements, but their audiences have a far bigger responsibility to vet what they hear. For one thing, experts don't all agree, so what does...I think industry experts have some responsibility to qualify their opinion...

The Original Accounting and Law Marketing Professional, Bruce Marcus, Releases 16th Book

Michelle Golden

November 05, 2011 01:38

A few months ago, I had one of those career shock-and-honor moments. Bruce Marcus (of The Marcus Report and Marcus Letter fame) called to ask me if I would write the introduction for his sixteenth... A few months ago, I had one of those career shock-and-honor moments.  Bruce Marcus (of The Marcus...