Author Profile
Dave Wieneke
Boston
MA
United States
Channels
- Practice Area
- Administrative Law
- Admiralty & Maritime Law
- Advertising Law
- Alternative Dispute Resolution
- AmLaw 200 Blogs
- Antitrust Law
- Bankruptcy
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- Employment & Labor Law
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- Law Firm Management & Legal Marketing
- Personal Injury & Medical Law
- Probate & Estate Planning
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- Tax & Financial Law
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RSS
About
Dave Wieneke is an Internet strategist with a long history on both the marketing and publishing sides of the tech industry. Currently working with a company focused on trademark screening/copyright research for lawyers and marketers, Dave is a highly sought after public speaker for his expertise on the relationship between technology and marketing.
Areas of Expertise
- Global website strategy
- Content strategy
- Email marketing
- Lead generation
- Web analytics
- Project management PMP certification
- Search engine optimization
- Development of creative materials
Professional Experience
- Interactive Marketing Manager, Thomson CompuMark (2007-present)
- Senior Consultant, Public Consulting Group (2006-2007)
- Online Strategist, Christian Science Monitor (2004-2006)
- Online Strategist, Wieneke Associates (2002-2004)
- General Manager, Massachusetts Community Network (1999-2002)
- Start-up Manager, Agranat Systems (1997-1999)
- Magazine Publisher, Boston Computer Society (1995-1997)
Education
- Web design/programming/design & brand management, Rhode Island School of Design (2005-2008)
- PMP certification, Project Management Institute (2004)
- BA (research psychology & philosophy), Boston University (1986)
- Shimer College (1982-1983)
Recent Articles
Logorama, Short Film Made of Trademarks, Wins Oscar (Watch it Here, Free!)
Last night a sixteen minute animated film, entirely populated by trademarks as both characters and props, won an upset Academy Award. It producer, Nicolas Schmerkin, explains: It’s about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. M...
Nod to IPLaw History: Elisha Gray and the Long Duel for Telephone Patents
Some of you may know I enjoy writing about Boston history and architecture on my other blog www.iboston.org. Today is one of the few occasions where both blogs’ topics intersect. On this day back in 1876, Elisha Gray, an inventor from Ohio, filed notice that he had invented the telephone....
Hitler Downfall Meme as Attorney Advertising
The Hitler Downfall meme is everywhere (we’ve already covered copyright issues of the Hitler Downfall video). This weekend, the New York Times even published a primer on making your own version of the scene, in which der Führer’s fury at the collapse of his plans can be translated into t...
Is INTA is Being Twitter Squatted? That must be humiliating.
INTA, the International Trademark Association, is a group of nearly six thousand trademark professionals in 190 countries. They protect the World’s brands. They’re being Twitter Squatted. There’s no pretty way to say it. In 2007 someone apparently seized their name as a twitter h...
Bad Advertising Part 5: Kellogg’s Cereal Killers
Bad advertising is the fun pause that refreshes here on UsefulArts. On our previous bad advertising safaris, we’ve: Found the the worst law firm ad ever, and helped get it pulled down. Treated the airport as a museum of misfit ads. Pointed out that UPS has a pretty bad tagline. Chronicled...