Author Profile

Dave Wieneke

Dave Wieneke


Boston MA United States

About

Dave Wieneke is an Internet strategist with a long history on both the marketing and publishing sides of the tech industry. Currently working with a company focused on trademark screening/copyright research for lawyers and marketers, Dave is a highly sought after public speaker for his expertise on the relationship between technology and marketing.

Areas of Expertise

* Global website strategy * Content strategy * Email marketing * Lead generation * Web analytics * Project management PMP certification * Search engine optimization * Development of creative materials

Professional Experience

* Interactive Marketing Manager, Thomson CompuMark (2007-present) * Senior Consultant, Public Consulting Group (2006-2007) * Online Strategist, Christian Science Monitor (2004-2006) * Online Strategist, Wieneke Associates (2002-2004) * General Manager, Massachusetts Community Network (1999-2002) * Start-up Manager, Agranat Systems (1997-1999) * Magazine Publisher, Boston Computer Society (1995-1997)

Education

* Web design/programming/design & brand management, Rhode Island School of Design (2005-2008) * PMP certification, Project Management Institute (2004) * BA (research psychology & philosophy), Boston University (1986) * Shimer College (1982-1983)

Recent Articles

No Slow Down in Hiring Digital Marketing Leadership Jobs

Dave Wieneke
July 24, 2011 21:52

Boston is to be one of the hottest digital cities anywhere. Check these great job opportunities, and digital pros who are taking on their next big thing.I’m back on the road, this time with clients on the west coast who are grabbing on to their digital futures. Today, I’d like to point...

Social Media Greatness Within Reach: Achieve Without Limits

Dave Wieneke
July 15, 2011 02:58

Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits, is taking cause marketing to "at-scale success". Come take a look.What’s the last ad campaign that stopped you in your tracks? There aren’t too...

Stop Redesigning Websites, Redesign Your World

Dave Wieneke
July 11, 2011 13:11

Today I'm kicking off workshops on how marketers can improve their firms, and the world, through new business models. Join us at the Online Marketing Summit in New York, Atlanta and Boston.Did you know that far more people have cell phones than adequate toilets? If Skype can make phone calling near...

Quotes and Photos from The Future of Digital Marketing in London

Dave Wieneke
June 23, 2011 11:58

What's the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.View “Keynote: The Era of Mobile & Apps ” on Storify Email this to a friend? Share this on...

Live From London: The Future of Digital Marketing – Mobile Marketing Data

Dave Wieneke
June 15, 2011 11:31

Imaging writing a blog like this about the Future of Digital Marketing, and then discovering that hundreds of the best brand marketers in Europe are getting together for a conference with that exact title. So, this week I’m in London visiting with agencies and brands about the future of their...