UsefulArts focuses on how trademark, copyright, privacy and politics shape the web. The vast majority of content is written by Dave Wieneke, an expert in online marketing who understands how the Internet and the law relate to one another.
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Tim Stanley, Carl Malamud, and the the team at Altlaw.org are tenacious, creative and on a mission. Individually, each is finding creative ways to make America’s vast quantity of legal documents available over the Internet at no charge to the public. Together, they are opening up...
Boston is to be one of the hottest digital cities anywhere. Check these great job opportunities, and digital pros who are taking on their next big thing.I’m back on the road, this time with clients on the west coast who are grabbing on to their digital futures. Today, I’d like to point...
Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits, is taking cause marketing to "at-scale success". Come take a look.What’s the last ad campaign that stopped you in your tracks? There aren’t too...
Today I'm kicking off workshops on how marketers can improve their firms, and the world, through new business models. Join us at the Online Marketing Summit in New York, Atlanta and Boston.Did you know that far more people have cell phones than adequate toilets? If Skype can make phone calling near...
What's the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.View “Keynote: The Era of Mobile & Apps ” on Storify Email this to a friend? Share this on...
Imaging writing a blog like this about the Future of Digital Marketing, and then discovering that hundreds of the best brand marketers in Europe are getting together for a conference with that exact title. So, this week I’m in London visiting with agencies and brands about the future of their...
My article in this week's Advertising Age takes on the over-use of QR-codes in advertising -- and suggests that sometimes giant stuffed rats just work better than QR codes.I’m happy to have a short article in the current issue of Advertising Age. It’s a look at the over-use of QR-codes...
Here's a good rubric for thinking about Search Engine ranking factors. You can download it right here. Of course, it wraps SEO with a patina of science which seems so much more certain than the Spy vs. Spy game that competitive can become. But its also a great example of how an infographic can...
Bill Allison from UC Berkley and Joe Hayashi teaching at Stanford both discuss how to create and manage mobile applications. Good insights for your digital businesses.Today I’m in New York, facilitating a series of three round tables where senior marketers are discussing their mobile strategy...
Sometimes “not getting it” is the exactly right viewer experience for those who are “out of segment”. Witness Axe body spray, Friskies iPad app for cats, and the wisdom of Phil Johnson. Every time I get irritated at a rap or hip hop song, some musician should get a bonus. Why? Because I am EXACTLY...