Featured Articles

This Season, Cover Your Apps

Sheppard Mullin
March 21, 2011 12:19

"There's an app for that.™” The fashion world, and indeed, the general consuming public, is well familiar with this phrase. The expression has become so ubiquitous that Apple has even successfully registered it for trademark protection. But what is the import for the...

Recent Articles

IFRA Regulations Bring About a Change of Scent

Sheppard Mullin
March 20, 2012 22:51

We all remember the sweet scent of our first perfume and only need a simple whiff to propel us back to our youth. Studies show that scent memory is the longest lasting of all of our five senses, meaning you will always be able to instantly recognize the scent your grandmother wore when you were a...

Battle of the G's Rages On: Gucci's $124 Million Trademark and Trade Dress Infringement Lawsuit Against Guess? Withstands Summary Judgment

Sheppard Mullin
March 15, 2012 21:44

By Shannon King The multi-million dollar trademark and trade dress dispute between Italian fashion label Gucci and American designer Guess?, Inc. ("Guess?") marches on toward trial as Judge Shira Scheindlin of the United States District Court for the Southern District of New York largely...

Louis Vuitton Sets A New Standard In Federal Trademark And Copyright Law

Sheppard Mullin
January 17, 2012 20:33

By Alona G. Metz In the recent landmark case of Louis Vuitton Malletier, S.A. v. Akanoc Solutions, Inc., 658 F.3d 936 (9th Cir. 2011),[1] the Court of Appeals for the Ninth Circuit held that a web-hosting company that owned and operated servers was liable for contributory copyright and trademark...

ZIPped Back Up: Williams-Sonoma Gains Federal Dismissal Of New Jersey Consumer Privacy Claim in Feder

Sheppard Mullin
October 12, 2011 12:19

In Feder v. Williams-Sonoma Stores, Inc, the United States District Court for the District of New Jersey joined the New Jersey Superior Court in weighing in on the issue of whether a retailer violates consumer privacy state law by requesting a customer's zip code at the point of purchase....

UnZIPped in New Jersey?

Sheppard Mullin
September 22, 2011 12:06

A New Jersey state trial court has initially weighed in on the issue of whether a retailer violates state law by requesting a customer’s zip code at the point of purchase.  In a case fashioned after the California Supreme Court's decision in Pineda v. Williams-Sonoma, 51 Cal.4th 524...

Fashion In Flux: Making Sense of Recent Legal Developments on the Cutting Edge of Fashion

Sheppard Mullin
August 31, 2011 18:52

Please join us for our 11th Fashion Week Event: Fashion In Flux: Making Sense of Recent Legal Developments on the Cutting Edge of Fashion When Wednesday, September 14, 2011 Where The Penn Club of New York 30 West 44th Street New York, NY 10036 Cocktails and Hors d'oeuvres 5:30 – 6:30...

REALITY BITES - Brand Protection, Reality TV Style

Sheppard Mullin
August 22, 2011 11:46

THE SITUATION IS ASKED NOT TO COVER HIS SITUATION WITH ABERCROMBIE ANYMORE Abercrombie & Fitch issued a press release offering The Situation (of MTV's The Jersey Shore fame) "substantial payment" to stop wearing Abercrombie's clothes. The company's main concern is brand...

Court Denies Louboutin Preliminary Injunction: Holds Fashion Blind to Single Color Marks

Sheppard Mullin
August 15, 2011 18:07

On August 10, 2011, Judge Victor Marrero denied Christian Louboutin S.A.'s motion for a preliminary injunction to enforce its U.S. trademark (Registration No. 3,361,597) for "lacquered red soles on footwear" covering "Women's High Fashion Designer Footwear" in International...

About Face: Lancôme's Airbrushed Makeup Ads Banned in the UK

Sheppard Mullin
July 29, 2011 19:35

Makeup ads in the UK for products by L'Oreal have been banned after the U.K.'s Advertising Standards Authority ("ASA") deemed the airbrushing used in post-production to be misleading to consumers.The ASA issued the ban after British Liberal Democrat politician, Jo Swinson, lodged complaints about...