Recent Articles

Podcast-Micah's Take on the State of Law Firm Marketing

Micah Buchdahl
December 02, 2008 16:50

With today's economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah's 35-minute interview by Cole Silver from earlier this summer is now available...With today's economic pressures, law firms are...

In-House Counsel Seek Value From Law Firm Marketing Dollars

Micah Buchdahl
March 22, 2008 17:29

It has been a long time since an article I authored garnered as many e-mails and phone calls as this recent one, which appeared in the new column for GCs in the Philadelphia-based The Legal Intelligencer. In-House Counsel Seek Value...It has been a long time since an article I authored garnered as...

ASK THE MAM -- How can I become a Super Lawyer, or something else? Rank me. Name me. Make me a star.

Micah Buchdahl
November 14, 2007 15:49

DEAR MAM: I read your comments in a recent article in Conde Nast Portfolio, and was wondering how easy it is to become a Super Lawyer? And how can I get rated somewhere? SINCERELY YOURS, LC, New York, NY DEAR...DEAR MAM: I read your comments in a recent article in Conde Nast Portfolio, and was...

ABA's First National Marketing Conference Approaches--November 8-9, Washington, DC

Micah Buchdahl
September 27, 2007 19:35

The ABA's first-ever national law marketing conference is approaching...November 8-9 at the Omni Shoreham in Washington, DC. The Law Firm Marketing Strategies Conference commemorates the 30th anniversary of Bates v. Arizona, and examines the state of law firm marketing for...The ABA's first-ever...

Marketing Attorney Buchdahl Announces '07 Speaking Slate

Micah Buchdahl
April 13, 2007 14:59

Continuing his long-standing policy of not speaking or participating in for-profit speaking engagements and seminars (live, online or otherwise), Micah Buchdahl has announced his public speaking calendar for the remainder of 2007. He will volunteer his services for the Pennsylvania...Continuing his...

Comply or DIE! New New York Lawyer Advertising Rules Take Effect Today?February 1, 2007

Micah Buchdahl
February 01, 2007 14:56

Just kidding about the ?death? reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating...Just kidding about the “death” reference. The...

Free Law Marketing Day at ABA Midyear in Miami--February 9th

Micah Buchdahl
December 27, 2006 14:49

If you live or work in the Miami area, are attending the ABA Midyear Meeting, or simply would like some no-cost business development learning, the American Bar Association's Law Practice Management Section is pleased to provide a special slate of...If you live or work in the Miami area, are...

ASK THE MAM -- More Verizon Yellow Pages Woes

Micah Buchdahl
December 27, 2006 14:25

DEAR MAM: I read your recent post on Verizon Yellow Pages. I too have had enormous frustrations with their practices--how much things cost? When the deadlines occur? Errors in the ads? What should I do? Is there a person or...DEAR MAM: I read your recent post on Verizon Yellow Pages. I too have had...

ASK THE MAM -- Yellow Pages Advertising

Micah Buchdahl
December 27, 2006 14:09

DEAR MAM: Where do you stand on Yellow Pages advertising? My gut is that it is a waste. However, so many still spend so much on it. SINCERELY YOURS, SP, Minneapolis, MN DEAR SP: You've struck a nerve. There is...DEAR MAM: Where do you stand on Yellow Pages advertising? My gut is that it is a...

Setting Up a Law Firm Blog -- Issues and Cost

Micah Buchdahl
November 14, 2006 16:49

The November 2006 issue of Law Technology News features a cover story I've authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual...The November 2006 issue of Law Technology News features...