Recent Articles

Why McCain Already Lost the Election-the Wrong Message at the Wrong Time

October 15, 2008 19:58

Winning an election is all about advertising and it’s all in the message. McCain is using the tried and true Republican message which is attack the opponent. This message has worked very well in the past, but is not working now. Attacking the opponent works when the population is happy. ...

Making Online Advertising Work

September 11, 2008 18:47

If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its infancy, the findings by a leading market research firm The Kelsey Group, while startling, is not...

The Yellow Pages are dead, aren’t they?

September 10, 2008 22:17

I’ve wanted to write another article about the Yellow Pages, but want to get a quick note out about a FREE webinar tomorrow, Thursday, September 11 at 1:00 PM Eastern Time.The webinar is moderated by Dick Larkin, the Yellow Pages Commando who is a nationally known expert who formerly worked...

Lawyers.com joins other online advertisers on TV

July 17, 2008 22:54

There are a great many online businesses which spend much of their advertising budget, if not the bulk of it on TV advertising to bring traffic to their websites.TV viewers are quite familiar with some of the largest online advertisers, Vonage.com, Monster.com, Ameritrade, Netflix, Scotttrade,...

Internet Advertising: Reality or Hype?

June 05, 2008 00:26

Lawyers have a lot of common sense. It’s probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense.I was at a seminar on May 20, 2008 about attorney advertising on the Web,...

Is your law firm using a .info domain name?

June 04, 2008 04:44

On March 3, 2008, Matt Cutts, the head of Google’s anti-spam team made several predictions for 2008, one of which was, “A top-level domain (TLD registry) will offer domains for under $4. The result will be another TLD blighted by spammy domain registrations.” Because of the low...

Are E-Mail Problems Damaging Your Marketing Effort?

April 01, 2008 00:14

Do you know how many potential clients you are losing because their e-mails are returned undelivered? I believe lawyers don’t really need new clients because eliminating spam e-mail seems to be more important.I do TV advertising for personal injury lawyers and marketing for criminal lawyers....

How should you really evaluate ROI when advertising your law practice?

January 31, 2008 17:21

Many lawyers tell me that they would like to try TV advertising or billboards for a month. If it’s working at the end of the month, they will continue. When these lawyers consider if their advertising is going well, they look at the number of calls they received and want to see that [...]

Think You Should Cross Sell Other Law Practice Services to Your Clients?

October 14, 2007 00:45

Many legal practice consultants advise attorneys to cross sell legal services to their existing clients. For example, I, as a personal injury lawyer, could let my clients know that my law firm also represents clients for immigration, divorce and bankruptcy. It sounds like a good way to generate...

How Much Should You Expect To Earn On Advertising?

August 20, 2007 00:04

Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the...