The Attorney Marketing Center is edited by David Ward and acts as a legal marketing resource.
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I did a presentation last night for some of my business partners and their guests. The objective was to get the guests to either invest in our business directly or provide referrals to our partners. More on How is important but don't forget...
I was reading some tips on planning a successful conference and thought there was one tip that was missing. Every event you run should be recorded. It doesn't matter whether it's a speech, an all day seminar, a webinar, teleseminar, or a multi-day conference, why settle...
When I opened my first law office, I had no idea how I was going to get clients. Had I known how tough it was going to be, I may have given up before I began. More on Going from huh? to duh! The four stages of learning how to market legal...
I want to help you get your project started. You know the one I'm talking about. It's the one you've had in the back of your mind that you can't stop thinking about. More on How to get that creative project (finally) started I...
Begin rant. . . I got this voice mail message the other day: "Hi David, this is Joe Blow. Please give me a call at [telephone number]. . .". He didn't say who he was (other than his name, which I did not recognize) or why he was calling. He didn't give me any...
Writing, oral argument, marketing, parenting–whatever it is that you want to get better at, you've got to DO it. You can read about it until you're blue in the face, you can attend seminars, and you can hang out with experts and watch what they do, but at the end of...
I've run a lot of ads in my lifetime. Big ads, small ads, and everything in between. And direct mail. And with every ad or campaign, there's only one thing I wanted to know: the rate of response. More on The one thing attorneys need to know about advertising, networking,...
I've hired a lot of people over the years. I always tried to go beyond the standard interview questions so I could gain some insight into the real person sitting across the desk from me. More on How would you answer these interview...
I read a lot. I know you do, too. I also know that the volume of articles and documents that cross our paths every day is overwhelming. We can't stop the river of information. It would be foolish to ignore it. All we can do is manage the information that comes at us every day,...
If you're not getting as many referrals as you think you should, the primary reason is that you don't deserve them. Ouch. "But I'm good at what I do. I work hard for my clients and I produce results." More on The one thing attorneys need to know about...