Golden Practices
Golden Practices offers ideas and advice for CPAs, lawyers, and other professional service firms. Michelle Golden is the President and CEO of Golden Marketing Inc. Golden’s organizational consulting and marketing implementation company works exclusively with professional service firms throughout the U.S. and abroad.
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Featured Articles
Blogging Policies
I'm asked often by firms about setting up company blogging policies. In general, my advice is to incorporate blogs into a consolidated "communications policy" for your firm. You don't really need one policy for email,...I'm asked often by firms about setting up company blogging policies. In...
Recent Articles
How to Build a Better Blog
Recently published by Law.com is an article by C.C. Holland that I contributed to, along with a few other blog experts and practitioners. Though directed at attorneys, the info in the article is just as...Recently published by Law.com is an article by C.C. Holland that I contributed to, along with ...
How Do I Form a Working Marketing Plan?
A relatively inexperienced marketer, new to the firm, wrote recently with the following situation. Q. I recently interviewed my partners with a few key questions to begin developing a marketing plan for 2009. However, I'm...A relatively inexperienced marketer, new to the firm, wrote recently with ...
Accounting Association is Blogging
A new blog has emerged by the Exec Director/President of IGAF Worldwide, Kevin Mead, and it's called the Connected Accountant. Kevin's an interesting fellow. In addition to beign a Certified Association Exec (CAE), he is... A new blog has emerged by the Exec Director/President of IGAF Worldwide,...
What's the Diff...Between JPEG, TIFF & GIF?
Whether you only dabble in digital photo use and manipulation, or you are a seasoned desktop publisher, you're likely to learn some great info in these articles on Graphics and the Internet, by Grant Osborne....Whether you only dabble in digital photo use and manipulation, or you are a seasoned...
Please Stop Capitalizing "Firm"
You work in a firm, not a Firm. I think the reason accountants and lawyers excessively capitalize has to do with legal documents (contracts and engagement letters) you know, “This contract is between Smith, Evans...You work in a firm, not a Firm. I think the reason accountants and lawyers e...
Want $100 Savings for the AICPA PFP Conference, San Diego, in Jan?
As a speaker at the upcoming 2009 AICPA Advanced Personal Financial Planning Conference (January 19-21, 2009 at the Hilton San Diego Bayfront), I have the opportunity to provide you with a $100 friend-of-a-speaker discount on...As a speaker at the upcoming 2009 AICPA Advanced Personal Financial...
My Twitter Experience and Some Twittequette
I'm pretty new to Twitter (@goldenm) and I don't spend a ton of time on it. But I felt compelled to check it out and see what the buzz is about. Would there be value... I'm pretty new to Twitter (@goldenm) and I don't spend a ton of time on it. But I felt compelled to check it out and see what the b...
Most Fun Thanksgiving Card!
Just received this fantastic card from an accounting firm, KOS (Kessler Orlean Silver) in the Chicago area I love how they show they don't take themselves too seriously. The three hunters are the retired/semi-retired partners...Just received this fantastic card from an accounting firm, KOS (Kessler...
Top 100 Firm (and Others) Prove Value Pricing Skeptics Wrong
For all the professionals who say that firms will never trash timesheets and move to value pricing, guess what? You can no longer say that. Four anomaly CPA firms who have proven you wrong are...For all the professionals who say that firms will never trash timesheets and move to value pricing,...
