Amy Campbell started her blog as an experiment as a part of a larger experiment by the Berkman Center for Internet Society at Harvard Law School. Campbell works as a marketing and communications consultant assisting professional services firms (many of them law firms) to creat and maintain communication materials and informational relationships that help to gain and keep customers.
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About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year ago, a scant 15% of firms had claimed or were actively tweeting under the...
This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn’t realize the data had been updated (as of May 2010). If you haven’t already seen it, check it out. I could help add some urgency to your pleas and pitches to get people to consider...
As webmaster for several law firm web sites, I have received this e-mail several times stating that a version of [my client's] domain name is being registered in China and that if the firm wants to protect its domain and trademarka, they should purchase this domain before it is sold. HOLD THE...
I have taken the most practical points from my Intro to Social Media presentation that I have given at several law firms and turned them into a step-by-step guide to getting the most out of your Linkedin profile. While written specifically with lawyers in mind, any professional will find the guide...
I’ve been quiet on the blogging and social media front recently as I have been busy with purchasing a condo, getting financing in the post-financial crisis world, and then packing, moving, settling in — all during a killer rash of hot weather. This was my first home purchase, and my most...
Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a page. Legal contract writing encourages this behavior of capitalizing words...
A recent analysis (by me) of the largest 100 law firms in the Boston area (as compiled by the Boston Business Journal) revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and fewer than 15% are actively tweeting. Why would a law firm have a Twitter...
The Legal Marketing Association National Conference in Denver is all a-buzz with attendees “tweeting” tips, comments, reactions and shout-outs. (I wonder if anyone is paying full attention). The phenomenon has produced, I believe from one Twitter user’s report, over 10,000 tweets and counting....
UPDATE (June 23): This feature is now called “Updates” and it is accessed on the left side of a Google search results page, under the “More” link. — Just a quick post to encourage you to try Google’s new “Latest” search option. It provides up-to-the-second search results including social media. So,...
Jeffrey Miller and Jill Kohn‘s article, The Top Five Reasons Why Clients Leave and How You Can Prevent It over on the LawMarketing Portal is a worthwhile read for anyone providing professional services. It’s a stark reminder of the mantra, “It’s all about the client.” Can you honestly know if your...