Amy Campbell's Web Log
Amy Campbell started her blog as an experiment as a part of a larger experiment by the Berkman Center for Internet Society at Harvard Law School. Campbell works as a marketing and communications consultant assisting professional services firms (many of them law firms) to creat and maintain communication materials and informational relationships that help to gain and keep customers.
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Recent Articles
Large Law Firms Getting Serious About Value? An Introduction to The ACC Value Challenge
There is a move afoot in the legal industry to get serious about a topic that’s been batted around again and again with no real change in behavior. The topic? Alternative billing, moving away from the billable hour, flat-fee services — whatever you want to call it, it is the move to reconnect value ...
Attention Boston-area Nonprofits: Win a Free Web Site Makeover!
If you know of a good nonprofit organization in Boston with a bad web site, then please tell them about Extreme Markover, an effort to give away one free web site redesign to a Boston-area nonprofit. Extreme Markover is a partnership of the World Organization of Webmasters (WOW), a not-for-profit...
Law Firms Feel Strain of Layoffs and Cutbacks
Just a quick article pointer to NYTimes story… wanted to add it to the mix. Law Firms Feel Strain of Layoffs and Cutbacks By JONATHAN D. GLATER Published: November 12, 2008 Some established firms have collapsed outright, others are laying off by the hundreds, and others still are seeking mergers w...
Listen to Lawyers Talk about Experiences with Twitter, Linkedin, Facebook
It seems that social networking is reaching a tipping point — everybody’s doing it. And yet, lawyers are still wary as a group. To learn more about what lawyers are thinking about and doing with these online networking tools, listen to Legal Talk Network’s Lawyer2Lawyer podcast: Social media, Twitt...
Free Chapter on Business Development for Lawyers
A free chapter from the book, Legal Business Development - A Step by Step Guide by Jim Hassett, Ph.D., is now available on Legal Marketing Reader. The chapter is Six Facts About New Business and it boils down some fundamentals about selling and relationships that they didn’t teach you in law s...
Women Lawyers - Take This Survey
I received an e-mail from Catherine MacDonagh of the Legal Sales and Service Organization about LSSO’s 2008 Women Lawyers Study, which attempts to assess the professional experiences and working lives of female attorneys with specific focus on business development practices and performance. So I’m p...
ABA Survey Says: Lawyers Still Slow to Adopt Technology
A nice article in the ABA Journal Law News Now, summarizes some interesting findings of the ABA’s annual Legal Technology Survey Report. With some nifty graphics (like the one below) the article states, “The survey, based on responses from approximately 850 lawyers nationwide, shows that websites an...
You Had Me at Hello: Shortcuts to Trust
On a somewhat similar theme to my previous post (Was It Good for You?) — Charles H. Green (the guru of trust and co-author of the The Trusted Advisor) published this article on RainToday.com, You Had Me at Hello: 9 Ways to Quickly Gain Trust During the Sales Process, that provides some shortcuts to ...
Was It Good for You?
Are you pleasing your client? Asking them directly may not be the best way to get a straight answer. Rather, deepening the relationship by learning what their needs and expectations are is a better way to go. Much has been written on this topic by legal marketers, but when it ...Are you pleasing...
From Worst to First: Sales and Marketing Lessons from the Boston Celtics
In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured speaker recently at the LSSO Raindance Conference,...