Featured Articles

I Hear Kayne West Was Great

August 29, 2008 00:59

[Editor's note: 463er Katie Hallen reports from Denver. Katie, if it was me in Denver and not (463 partner) Jim Hock, I would have done everything to hook you up with a convention floor pass and tickets to the RIAA/One... [Editor's note: 463er Katie Hallen reports from Denver. Katie, if it was...

Recent Articles

TCC Report: Tech savvy are top job creators

March 07, 2012 17:11

From Left: Kevin Maney, Michael Dell, Doug Mellinger, Jonathan Newman and Samuel J. Palmisano What do salads and the economy have to do with each other? Factor in technology, and the answer is jobs. Yesterday, 463 had the pleasure of... From Left: Kevin Maney, Michael Dell, Doug Mellinger,...

1% Wannabees: Americans Envy, Disdain the Richest 1%

February 08, 2012 23:22

463 Survey (Fallon Forbush & Rachael Peli) Blocks away from the DC office of 463 Communications is a muddy and messy McPherson Square. The Occupy DC protesters have camped here and in Freedom Plaza for the past four months, most...463 Survey (Fallon Forbush & Rachael Peli) Blocks away from the...

Consumer Case Study: Chevy dealer learns a lesson from a critical customer

October 21, 2011 20:03

WUSA9 VIDEO: Sticker shock for local Chevy Volt car shopper (Fallon Forbush) When 463 Partner Jim Hock looked into buying his first electric car, he wasn’t expecting to pay more than sticker price. His heart was set on the 2012...WUSA9 VIDEO: Sticker shock for local Chevy Volt car shopper (Fallon...

Ghostwriting: Should the big names in social media write their own posts?

September 28, 2011 15:55

(Rachael Peli) Have you ever noticed that some of your favorite social media gurus and bloggers seem to post around the clock? I follow a good number of public relations professionals on Twitter, for example, and when I have insomnia,...(Rachael Peli) Have you ever noticed that some of your...

Why Facebook’s Timeline Will Help the Online Identity Management Industry

September 22, 2011 22:12

(Kelley Vendeland) Scanning my Twitter feed this morning, you could be forgiven for thinking the only thing going on in the world was the launch of Facebook’s Timeline profile at the company’s F8 Developer conference. Aside from having my own...(Kelley Vendeland) Scanning my Twitter feed this...

The Republican Candidates: Facebook Rankings

August 17, 2011 20:57

(Lauren Sacks) During the 2010 Congressional Elections, Facebook tracked the most hotly contested races and found that the number of Facebook fans helped predict more than 70% of the key races. Now, as the race for the Republican presidential nomination...(Lauren Sacks) During the 2010...

Internet Memes 101

August 17, 2011 16:38

(Emma Nay) Welcome to INTERNET MEMES 101. This quick lesson will help you learn how to plank, owl, and leisure dive; and learn how to make a demotivational picture. You’re probably wondering what the hell an Internet meme is, right?...(Emma Nay) Welcome to INTERNET MEMES 101. This quick lesson will...

Lemonade Out of Lemons – How A Crisis Reflects the Best of A Company

July 19, 2011 15:41

(Tom Galvin) Everyday, we are reminded that no matter how noble, smart and well-managed a company is, sooner or later it’s going to find itself under the glare of intense scrutiny. I’ve seen it from all sides; from inside a...(Tom Galvin) Everyday, we are reminded that no matter how noble, smart...

Thanks Daniel Snyder for Seeing the Light.

July 19, 2011 01:10

(Jim Hock) Yeesh, writing that title was difficult. While it pains me to walk in my son's Redskins painted room or give any kudos whatsoever to team owner Daniel Snyder bc of his gross mismanagement, I do have to give... (Jim Hock) Yeesh, writing that title was difficult.  While it pains me to...