TradeMark Express Blog: All Things Trademark
The TradeMark Express Blog is a blog about a variety of issues pertaining to trademarks written in a non legalese way.
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Recent Articles
The Trademark Information Network
Awhile back the USPTO launched a media component to their trademark page, namely, the Trademark Information Network. From this page you can watch a number of different videos that discuss the basics of trademarks and all the way up to post-registration issues.Have you watched any? What did you...
Election Trademarks 2012
As discussed before any time there's an event that stirs the nation trademark applications follow. Nowhere is this more obvious than during an election season. Not surprisingly, most of the presidential-themed filings revolve around Obama. And even less surprisingly, the USPTO is refusing...
Friday Fun Day!
Rather than devote every post to some legal-y aspect of trademarks, I thought it'd be fun to devote Fridays to the lighter side of the trademark world. So...Welcome to Friday Fun Day!Today's post is dedicated to that fun-loving bunch - Hipsters!Okay, so they've been skewered to death, yes, but...
What Do I Do If...
someone is infringing on my trademark?Let's assume you've taken our advice to have comprehensive research conducted every 2-3 years and lo and behold, someone is infringing on your mark!While, yes, it can be maddening to see someone using your good name regardless if done intentionally or on...
What Do I Do If...
someone wants to sue me, sue me? Eek! If you're asking yourself this question, you likely received a very scary letter demanding that you cease and desist the use of your name. First, take a breath! Yes, this can be a very harrowing experience but there are steps you can take to maneuver...
Protect Your Mark, Part Two
Yesterday's post was about recording your trademark with Customs, which will prevent the importation of infringing goods. However, you'll want to be sure to take the necessary steps to protect your mark within the U.S. as well.Straight from the horse's mouth: "You are responsible for enforcing your...
Protect Your Mark, Part One
One of the many advantages to owning a Federal trademark on the Principal Register is the ability to record your mark with U.S. Customs & Border Protection (CBP). Why is this important? "CBP officers monitor imports to prevent the importation of goods bearing infringing marks..."As of October...

