The advertising and marketing lawyers & attorneys at Reed Smith Law Firm have re-launched their advertising and marketing blog, the AdLaw By Request Blog. It is the re-launch in blog format of their e-magazine by the same name. This blog is an established resource for information, news and updates on legal and regulatory activities pertaining to advertising and marketing.
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Self-Regulation Once Again Called into Question by FTC as It Revisits Violence in Music, Movies, and Electronic Games Advertised to Children
On December 3, 2009, the FTC released a report to Congress that outlined various ways in which self-regulation has not done enough to limit advertising to children of music with explicit lyrics, and movies and games that depict violence. The report spans various media platforms and contains...
Earlier today, you may have received numerous memos from law firms and bloggers anxious to respond to the announcement by Facebook that Facebook is allowing trademark owners to notify Facebook of their IP rights through use of a special electronic form. The purpose is to allow trademark owners...
Give Google credit that when it announced its acquisition of AdMob, a leading provider of mobile advertising services and technology, in November 2009, it proactively addressed the likelihood of a Federal Trade Commission (FTC) investigation into the transaction. Google even went as far as...
We’ve written in the past on Adlaw by Request about pending legislation that’s winding its way through Congress to establish a new agency, the Consumer Finance Protection Agency (the “CFPA”). H.R. 3216, the Consumer Financial Protection Agency Act (the...
As the Federal Trade Commission continues to step up its efforts to police deceptive advertising across industries and product categories alike, other governmental divisions are following suit. The FDIC, for example, has turned its attention to financial institutions alleged to be engaging in...
Google Amends Its U.S. Trademark Policy: Creates 'Special Advertiser' Status to Allow Use of Another Trademark in Ad Copy
Using another’s trademark as a keyword for online search marketing purposes is a murky area of law. Is this trademark infringement? Is this a permissible action? Although one may assume that these questions are two sides of the same coin, in reality they are not. The case law on this issue...
You’re a cutting edge digital agency, right? You have the capabilities to drive and manage your clients’ social media presence. Now, the question is, do you really want to? Today, Chrysler decided not to renew its contract with New Media Strategies (NMS) two days after an NMS employee...
This post was written by Rachel Rubin and Adam Snukal. Is there an advertiser in California (or perhaps anywhere) who has an idea of what California’s single-publication rule even provides? Before answering that question, let’s define the rule itself. The single-publication rule...
When Laci Satterfield’s son answered his mother’s cell phone in the middle of a cold January night in 2006, he heard the following message: “The next call you take may be your last.” Seconds later, when a text message arrived to the same number promoting Steven...
Once again, that truism that old habits die hard has been substantiated. The U.S. District Court of Northern California just awarded Facebook a $711 million judgment against the self-described “spam king,” Sandford Wallace, for violating the CAN-SPAM Act. The CAN-SPAM Act...