Featured Articles

FTC Revised Green Guides - It Isn't Easy SAYING You Are Green

November 05, 2010 14:04

It's no longer simply a matter of saying it isn't easy BEING green, as Kermit the Frog has done for decades; now it isn't easy SAYING you are "green" – the latest buzzword denoting environmentally friendly advertising: Green Marketing. The Federal Trade Commission (FTC) is in...

Federal Grand Jury Seeks To Open Pandora's Box

April 04, 2011 20:01

Knock Knock. Who's there? Andover. Andover who? Andover those records Pandora. So Pandora Media, Inc., the company that brings us the popular Pandora® Internet Radio, has reportedly received a subpoena from a federal grand jury looking into the practice of information-sharing involving smart...

You've Got to Know When to Hold 'Em, Know When to Fold 'Em

April 01, 2011 05:03

Since 1996, Legal Bytes has regularly published bits and bytes at the intersection of law, technology and virtually every subject and industry one can imagine. Our publication has flourished, thanks in large measure to the wonderful support I have been given by colleagues and professionals who...

Adwords Add Nauseum - What if the Jabberwock Wrote Blogs

March 17, 2011 15:53

The Adword Lawsuit Now D (Defendant) buys competitor's words from a search engine, you see. What words do they buy? Just brands that are popular - with you and with me. They buy words I might search for when I am looking for thee.  When we search for P's (Plaintiff) product, they also...

Advertisements going Mobile - something new or just the matrix reloaded?

February 11, 2011 16:45

Wow! I thought I was cool playing "Going Mobile" by The Who (from their album – remember albums? - Who's Next, released in the United States August 14, 1971) to introduce my presentation about the legal implications of mobile advertising and mobile marketing (see Advertising on the...

Free Speech on the Internet - India Goes Schizophrenic

April 28, 2011 16:30

Unreasonable restraints on free speech? India? Well, you decide. According to an article published today in the Pittsburgh Post-Gazette, storm clouds are brewing over just how far the government should and can go in restricting free speech on the Internet. Indeed—just how ambiguous the...

Advertising Industry Collaboration Releases Self-Regulatory Online Behavioral Advertising Principles

Joseph Rosenbaum
July 06, 2009 18:24

A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and websites to clearly inform consumers about data collection practices, and enable them to...

The Tip of the Iceberg - 'Do Not Track' Kids Bill Proposed

May 09, 2011 17:59

After several months of anticipation, Rep. Ed Markey (D-Mass.) released his Kids "Do Not Track" discussion draft bill. At face value, this bill appears to have a narrow focus of online behavioral activities toward children, which we normally define under the Children's Online Privacy...

Cloud Computing - Clouds Can Sometimes Be Storm Clouds

April 22, 2011 15:06

This post was written by Joe Rosenbaum and Adam Snukal. Among others news publications, CNN Money just recently reported that Amazon.com’s cloud-based Web service EC2 suffered a “rare and major outage” this past Wednesday that affected several online sites it supports,...

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White House Releases Privacy Report and Calls For a Consumer Bill of Rights

February 23, 2012 18:04

Earlier today, Secretary of Commerce John Bryson and Federal Trade Commission Chairman John Liebowitz outlined the Obama administration's strategy for ensuring “consumers’ trust in the technologies and companies that drive the digital economy.” On the heels of their announcement,...