Recent Articles

How to Discover Your Difference & Drive Great Clients to Your Door

Stephen Fairley

March 21, 2012 17:32

With the economy still a challenge and law schools churning out new lawyers every year, it is tempting to grab onto every potential client who calls. But defining your ideal target market as “anyone who draws breath” is not a good long-term strategy for the survival of your...

Law Firm Marketing: Study Finds Blogs Highly Influential Among Women

Stephen Fairley

March 20, 2012 16:15

A new study from BlogHer, Women and Social Media in 2012, has just been released and has some highly relevant insights for attorneys whose target market skews more female than male.  BlogHer, a site dedicated to women bloggers, teamed with market research firm Vision Critical to survey both...

Law Firm Marketing: When Is the Best Time to Post to Your Blog?

Stephen Fairley

March 19, 2012 16:00

If you missed our first two posts over the weekend in a 3-part series on how timing affects your online law firm marketing efforts, go back and check them out: Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter? When Is the Best Time to Send Law Firm Marketing...

When Is the Best Time to Send Law Firm Marketing Emails?

Stephen Fairley

March 18, 2012 16:00

One important aspect of your email marketing program is knowing when to send your law firm marketing emails so you can obtain the highest open and click-through rates.  This infographic from HubSpot, Pure360 and Dan Zarrella provides some direction: Check back tomorrow to discover the best...

Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?

Stephen Fairley

March 17, 2012 16:00

Most attorneys know by now they should be participating on social media networks. But when is the best time to post on Facebook and Twitter to capture the attention of your audience?  This HubSpot/Dan Zarrella infographic provides some answers: Check back tomorrow to discover the best...

Learn the Key Characteristic of Highly Successful Law Firms at March 21 Webinar

Stephen Fairley

March 16, 2012 17:54

Key Performance Indicators – KPIs – are quantifiable measurements that help you gauge the progress you are making toward realizing the critical success factors for your law firm to flourish. Over the last decade, we have helped over 8,000 attorneys market and grow their business. We...