Featured Articles

Internet Marketing for Attorneys: Giving Google What It Loves, Part 2 of 2

Stephen Fairley
March 11, 2011 18:36

Here is the second installment on how link building works and some of the major variables that effect link building strategies, as well as how links directly impact your search engine rankings for specific key terms: Google can “lose” an inbound link. Not everyone knows that even Google...

Facebook Founder is Time Magazine's Person of the Year

Stephen Fairley
December 15, 2010 16:44

When Time Magazine’s Person of the Year issue hits newsstands on Friday, the face of Facebook founder Mark Zuckerberg will be staring out at all of us. The magazine’s editor, Richard Stengel, appeared live on the Today Show this morning to make the announcement.  He said,...

Law Firm Marketing: The Truth About Referrals

Stephen Fairley
February 18, 2011 20:42

Rummaging through the tickler file today, I can across this article that I bookmarked last year by John Jantsch of Duct Tape Marketing that explains why businesses that rely on referrals (like attorneys) should take a more proactive approach to the process of getting referrals instead of leaving...

Law Firm Internet Marketing: 7 Steps to Success in Social Media

October 21, 2010 16:00

A couple of months ago I blogged about How to Measure Your Law Firm’s Success With Social Media and find myself wanting to revisit this topic again and again because so many business owners (yes, you are a business owner) continue to struggle with how to measure ROI for social media. Digital...

Recent Articles

How to Discover Your Difference & Drive Great Clients to Your Door

Stephen Fairley
March 21, 2012 17:32

With the economy still a challenge and law schools churning out new lawyers every year, it is tempting to grab onto every potential client who calls. But defining your ideal target market as “anyone who draws breath” is not a good long-term strategy for the survival of your...

Law Firm Marketing: Study Finds Blogs Highly Influential Among Women

Stephen Fairley
March 20, 2012 16:15

A new study from BlogHer, Women and Social Media in 2012, has just been released and has some highly relevant insights for attorneys whose target market skews more female than male.  BlogHer, a site dedicated to women bloggers, teamed with market research firm Vision Critical to survey both...

Law Firm Marketing: When Is the Best Time to Post to Your Blog?

Stephen Fairley
March 19, 2012 16:00

If you missed our first two posts over the weekend in a 3-part series on how timing affects your online law firm marketing efforts, go back and check them out: Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter? When Is the Best Time to Send Law Firm Marketing...

When Is the Best Time to Send Law Firm Marketing Emails?

Stephen Fairley
March 18, 2012 16:00

One important aspect of your email marketing program is knowing when to send your law firm marketing emails so you can obtain the highest open and click-through rates.  This infographic from HubSpot, Pure360 and Dan Zarrella provides some direction: Check back tomorrow to discover the best...

Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter?

Stephen Fairley
March 17, 2012 16:00

Most attorneys know by now they should be participating on social media networks. But when is the best time to post on Facebook and Twitter to capture the attention of your audience?  This HubSpot/Dan Zarrella infographic provides some answers: Check back tomorrow to discover the best...

Learn the Key Characteristic of Highly Successful Law Firms at March 21 Webinar

Stephen Fairley
March 16, 2012 17:54

Key Performance Indicators – KPIs – are quantifiable measurements that help you gauge the progress you are making toward realizing the critical success factors for your law firm to flourish. Over the last decade, we have helped over 8,000 attorneys market and grow their business. We...