Recent Articles

"Lead the Field" with Video in Your Law Firm Internet Marketing Plan

Stephen Fairley
October 26, 2008 07:50

  Earl Nightingale, author of the best-seller Lead the Field, once said “The secret to being successful in any business is to look around you and observe what everyone else is doing. . . .and then do the opposite.” Those words certainly hold true in law firm Internet marketing....

Why Newsletters Should be Part of your Law Firm Marketing Strategy

Stephen Fairley
October 23, 2008 20:10

There are many reasons to build strong relationships with current and potential clients. As discussed in previous blogs, your current client base may just be the best law firm marketing tool you have. When clients have a good experience with your firm, not only are they more likely to return to you...

Law Firm Directories: Should they be Part of Your Law Firm Marketing Approach?

Stephen Fairley
October 21, 2008 04:58

If you have been following this blog for any length of time, you know its purpose is to help keep attorneys and law firms informed about current trends in law firm marketing. More specifically, its purpose is to discuss what works and what does not work when it comes to law firm marketing. With...

Law Firm Internet Marketing: Look Back to Move Forward in a Down Economy

Stephen Fairley
October 17, 2008 22:29

What is the role of law firm Internet marketing in a down economy? We’ve all felt the tremor cast around the world by the current downturn in the financial markets. Who can help but wonder how these events will affect our own lives and practices? More to the point, many attorneys and whole...

Filling the Legal Blog Void: A Low Risk, High Return form of Law Firm Internet Marketing

Stephen Fairley
October 14, 2008 23:01

Recently, I wrote about the opportunity weblogs (blogs) present for lawyers and law firm internet marketing. Out of approximately 133 MILLION blogs Technorati (the No. 1 blog search engine) indexes, only 2,200 are written by lawyers. The reasons for the scarcity of legal blogs matters little....

Law Firm Marketing Blogs: A Highly Effective, Vastly Misunderstood Legal Marketing Tool

Stephen Fairley
October 11, 2008 15:55

There is no denying the value of blogging when it comes to law firm marketing. When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind. It builds...

Your Law Firm, Internet Marketing, and Domains: Don't Make this Costly Mistake

Stephen Fairley
October 08, 2008 20:55

How can your law firm, internet marketing, and a domain name add up to one expensive error? In the age of the Internet, domain names are king. Like valuable real estate on the corner of a busy intersection in downtown Manhattan, your domain name is the address clients (and would-be clients) use to...

Marketing a Law Firm is About Forging Connections

Stephen Fairley
October 06, 2008 18:01

When it comes to social media, there is a long list of choices. The two I will talk about today, offer unique opportunities when it comes to marketing a law firm.   The first, Linked-In, is the Internet version of a massive networking event. And we all know that marketing a law firm is about...

Stay Current with Law Firm Marketing

Stephen Fairley
October 03, 2008 23:40

For many a law firm, marketing is an after-thought. It is something to consider only after the business of serving your clients is finished. However, the real truth is that for firms that want to increase in size or that want to choose the clientele they serve, law firm marketing is essential. I...

Taking Advantage of Videos for Law Firm Marketing

Stephen Fairley
September 25, 2008 07:46

More businesses and service providers utilizing websites for their marketing endeavors are taking advantage of the video options to help personalize their messages. Video creation for use in law firm marketing strategies is beneficial in a number of ways. Using video helps portray personality,...