The Rainmaker Blog covers law firm marketing and business development strategies. This blog is published by The Rainmaker Institute.
- Practice Area
- Administrative Law
- Admiralty & Maritime Law
- Advertising Law
- Alternative Dispute Resolution
- AmLaw 200 Blogs
- Antitrust Law
- Civil Rights & Privacy Law
- Consumer Law
- Corporate & Commercial Litigation
- Criminal Law
- Divorce & Family Law
- Education Law
- Election Law & Political Commentary
- Electronic Discovery
- Employment & Labor Law
- Environmental Law
- General Counsel Blogs
- Immigration Law
- Insurance Law
- Intellectual Property Law
- International Law
- Judiciary Law
- Media, Entertainment & Sports Law
- Law Firm Management & Legal Marketing
- Personal Injury & Medical Law
- Probate & Estate Planning
- Real Estate & Construction Law
- Tax & Financial Law
- Whistleblower Law
- Workers' Compensation
- Law School
Here is the second installment on how link building works and some of the major variables that effect link building strategies, as well as how links directly impact your search engine rankings for specific key terms: Google can “lose” an inbound link. Not everyone knows that even Google...
When Time Magazine’s Person of the Year issue hits newsstands on Friday, the face of Facebook founder Mark Zuckerberg will be staring out at all of us. The magazine’s editor, Richard Stengel, appeared live on the Today Show this morning to make the announcement. He said,...
Rummaging through the tickler file today, I can across this article that I bookmarked last year by John Jantsch of Duct Tape Marketing that explains why businesses that rely on referrals (like attorneys) should take a more proactive approach to the process of getting referrals instead of leaving...
A couple of months ago I blogged about How to Measure Your Law Firm’s Success With Social Media and find myself wanting to revisit this topic again and again because so many business owners (yes, you are a business owner) continue to struggle with how to measure ROI for social media. Digital...
With the economy still a challenge and law schools churning out new lawyers every year, it is tempting to grab onto every potential client who calls. But defining your ideal target market as “anyone who draws breath” is not a good long-term strategy for the survival of your...
A new study from BlogHer, Women and Social Media in 2012, has just been released and has some highly relevant insights for attorneys whose target market skews more female than male. BlogHer, a site dedicated to women bloggers, teamed with market research firm Vision Critical to survey both...
If you missed our first two posts over the weekend in a 3-part series on how timing affects your online law firm marketing efforts, go back and check them out: Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter? When Is the Best Time to Send Law Firm Marketing...
One important aspect of your email marketing program is knowing when to send your law firm marketing emails so you can obtain the highest open and click-through rates. This infographic from HubSpot, Pure360 and Dan Zarrella provides some direction: Check back tomorrow to discover the best...
Most attorneys know by now they should be participating on social media networks. But when is the best time to post on Facebook and Twitter to capture the attention of your audience? This HubSpot/Dan Zarrella infographic provides some answers: Check back tomorrow to discover the best...
Key Performance Indicators – KPIs – are quantifiable measurements that help you gauge the progress you are making toward realizing the critical success factors for your law firm to flourish. Over the last decade, we have helped over 8,000 attorneys market and grow their business. We...