Recent Articles

Ignorance Is Not A Virtue

November 19, 2008 23:33

Technology is good. Computer illiteracy is bad. A dear friend recently sent me an article from Alabama's The Huntsville Times. I think my friend was trying to suggest that too much TV for kids can be a bad thing, which I agree with. But because the article is so painfully misguided, I felt...

Excerpt Editor + Different Posts Per Page = Better SEO For WordPress

November 19, 2008 18:17

How to avoid duplicate content in WordPress. I assume that most people read this blog via my feed, not via my website. For those that do visit my website, I've just updated my non-permalink pages (tag pages, category pages, monthly archive pages, and home page) to include excerpts of the...

Book Review: Selling the Invisible: A Field Guide to Modern Marketing

November 18, 2008 16:36

By Harry Beckwith. The excellent book Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith makes many great points about service marketing, including that a good solution today is better than a perfect solution tomorrow. A ready-fire-aim approach (implement first, then...

FreeTrademarksForStartups.com: Free Trademarks For Startups

November 17, 2008 14:18

The best time for entrepreneurs to start a new business is during a recession. Since Barack Obama's election, I have been inspired and motivated to figure out something that I can do to help our struggling economy. Most of my clients are startups. Most new jobs in this country are generated...

Madrid Protocol: Affordable International Trademarks For Startups

November 14, 2008 20:18

The Madrid Protocol is a great option for startups who want foreign trademark protection but don't want to file trademarks in separate countries. If you want to have trademarks in the United States and in Europe, then (1) file your trademark application in the US and (2) within 6 months of...

Book Review: Economics In One Lesson

November 13, 2008 15:27

By Henry Hazlitt. Every politician and business leader should be forced to read and understand Economics in One Lesson. Again and again, the classic mistake is made: pursuing a short-term policy that benefits only a select few at the expense of a long-term policy that could benefit many. ...

Patriotism vs. Politics

November 11, 2008 19:21

One veteran's thoughts on being patriotic in the face of conflict. How do you maintain your patriotism when surrounded by peers who don't share the same values? How do you work within the system to effect positive change? These were some of my challenges as I served in the Air Force. ...

Recursive Blogging

November 06, 2008 20:16

In which we learn about the limitations of Google Reader Shared Item Notes. In tribute to my favorite software class at MIT, I have a recursive logo. The logo - an airplane in a circle - appears in the tail of the airplane. So it's a logo in a logo. In my MIT [...] In which we learn about...

My Social Networks

November 06, 2008 19:44

Social networking sites come and go. Here are the ones where I'm currently active. Following up on my post Drawing That Explains Social Networking, here are my current social networks: My Blog http://www.erikjheels.com My personal space on the Net. My personal branding machine. My - OK,...

The Speech That Sarah Palin Must Give

November 05, 2008 19:53

I'm sorry. Please accept my apology. I apologize for not knowing what the Bush Doctrine is. I apologize for the Katie Couric interview. I apologize for not giving any interviews after that. I apologize for answering real questions with canned talking points. I apologize for suggesting that...