Authored by veteran marketing consultant Liz Ferris, the Authentic Law Marketing Blog provides Law firms, Businesses and Collaborative Practice professionals with marketing advice to help attract desirable and profitable clients.
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The best strategy for meeting your financial and origination goals is to increase referrals for desirable clients. For most lawyers the top three sources for referrals include: - Web site/internet - Professionals - Past clients A successful business development plan incorporates strategies...
This morning CBS news featured a story on the demise of iconic American companies including Hostess and Kodak. What are the factors contributing to this defeat and how do businesses and law firms protect themselves from becoming obsolete? Factors that contribute to the downfall...
Last week I attended the International Academy of Collaborative Professionals forum in San Francisco and listened to an inspiring and well presented workshop on Collaborative Law. Today, I received a call from two colleagues who were going through divorce and wanted a recommendation for a lawyer,...
Last month, I conducted a survey on how to grow your Collaborative Practice. 100 people responded to the survey. The number one response to the question, “What is your greatest challenge for growing your Collaborative Practice?” was “Getting Clients.” The top...
In the last post I discussed the three essential principles for creating a thriving practice that brings value to your clients and fulfillment to your work. The following are five strategies for building your Law or Collaborative Practice. 1. Be remarkable at what you do: Excelling at handling...
This week I gave a Webinar on Growing Your Collaborative Practice. After the webinar, I received the following question from a lawyer: "Thank you for the webinar on growing a collaborative practice. Sole practitioners, like myself, find it very difficult to slow down on the work we are...
Legal marketing can seem overwhelming. In the last week, LinkedIn topics for legal marketing ranged from, “using Google to market your practice for free” to “mobile marketing to build your brand.” A busy and successful lawyer whose primary focus is to provide quality...
Last week I received a question from a mid size law firm with 65 partners that I felt may be a familiar question for executive directors, managing partners and law firm CEO’s. The question was: “The partners have a common mission, but not much of a unified vision for the future or a...
One of the best ways to reinforce your brand is through consistent education programs to your targeted referral sources and professional network. By consistently educating your professional network on relevant topics that solve their client's most important problems, you are positioning yourself as...
In my last blog post, I wrote about maximizing your law firm marketing ROI, in this post I would like to share an example on how to put these strategies into action. Yesterday a family law firm called me because they wanted an ad for a LGBT magazine featuring families in the upcoming fall...