The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by The Lustigman Firm, a law firm focused on finding creative legal solutions to its client’s advertising challenges and compliance.
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LifeLock Settles Charges by the FTC and 35 States That Identity Theft Prevention and Data Security Claims Were False
On March 9, 2010 the identity theft protection service, LifeLock, settled charges made by the Federal Trade Commission and 35 states alleging that the company made false claims. The settlement would provide $11 million to the FTC and $1 million to the group of states that include California,...
Colorado has a new "Amazon Tax," and Connecticut and Maryland are working on their own versions. How does this affect you?
Why the recent conviction of Google executives for privacy violations in Italy is critical to your company, as recently published by Lustigman Firm Special Counsel Jonathan I. Ezor in the BusinessWeek New Entrepreneur blog.
Lustigman Firm attorneys Andrew Lustigman and Adam Solomon's CLE course "Rolling the Dice: Legal Issues Related to Sweepstakes and Promotions" is now live at lawline.com. The course, which provides 1 NY CLE credit, discusses the basics of structuring a legally compliant sweepstakes...
On Thursday April 15, 2010, Adam Solomon will co-chair a roundtable discussion on Social Media Law as part of the ABA-IPL Section - Special Committee on Promotions and Marketing Law. The roundtable is to facilitate a discussion amongst members and invited guests on the topic. There is no fee to...
A panel of lawyers discussed important issues for every mobile marketer during the "Legal Dos and Don'ts" panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. Included in the panel was Andy Lustigman. The agenda included insight into law...
Dannon Settles Class Action Challenging "Clinically" and "Scientifically" Proven Health Claims For $45 Million
The Dannon Company recently settled a Northern District of Ohio class action which challenged the company's claims that its Activia and DanActive yogurts were clinically or scientifically proven to help regulate the body's digestive system. The settlement is being characterized as one of the...
The state of Colorado recently passed two laws which apply to the direct marketing industry. Both laws went into effect on March 1, 2010. One of the laws applies particularly to out of state sellers who do not collect and remit Colorado sales tax.
The FTC settles another privacy-related case, this one against a provider of privacy and security seals for Web sites.