Featured Articles

Twitter At Your Peril - Duty to Disclose Paid for Blogging

Marina Palomba

December 14, 2010 10:39

It comes as no surprise that the Office of Fair Trading, (OFT) has confirmed that on line marketing and PR practices that do not disclose the fact they include paid for promotions are deceptive and a breach of the Consumer Protection regulations, (CPRs). ReACTS has been advising marketers...

Recent Articles

Coming Soon: Bet Your Bottom Dollar Online?

Huw Morris
January 02, 2012 14:34

Unlike in the United Kingdom, online gambling activities are not permitted in the United States. The regulator has historically held any online gambling activity to be illegal, until now. On December 23, 2011 the US Department of Justice reversed its decade long position on the...

Cyber Lenses Put Alternative Reality In Focus

December 09, 2011 17:53

If you wear contact lenses,  chances are you find them a necessary evil, an uncomfortable "poke in the eye" to start your day. This may all change in the not too distant future as a team of researchers at Washington University are developing computerised contact lenses which will be...

Association of National Advertisers Challenges ICANN Authority to Establish New Top Level Domains

Erin Bailey
August 04, 2011 17:41

Directly impacting the operations of European companies, the prospect of new TLDs being authorized by Internet Corporation for Assigned Names and Numbers (ICANN) is being challenged. Today, in a letter to Mr. Rod Beckstrom, ICANN President, the ANA (Association of National Advertisers), the...

Is The Beauty Industry Set For A Makeover?

April 12, 2011 14:21

Last year, Rimmel London was criticised for its “1-2-3 Looks Mascara” television and magazine ads when the Advertising Standards Authority deemed in its adjudication that the use of lash inserts on model Georgia Jagger exaggerated the effect achievable from the use of the product alone...

Is the ASA Getting in Your Personal Space?

Huw Morris
March 01, 2011 18:40

The wait is finally over... Hot on the heels of yesterday's launch of product placement onto UK television, today marks another dawn of a new age in UK advertising. As of today, Tuesday 1st March 2011, the regulatory remit of the ASA is extended to cover online non-paid for space and pages under...

"P" is for Product Placement

February 28, 2011 20:01

Today (Monday, 28th February 2011) sees the introduction in the UK of product placement in television programmes. Of course, product placement is not a new phenomenon here in the UK and has existed in feature films, gaming and certain imported television programmes for many years. Nevertheless,...

Super Bowl XLV: The Stakes Were High On and Off the Field

February 12, 2011 17:31

115 million viewers. $3 million for 30 seconds of airtime. $210 million total advertising spend. Forget the Green Bay Packers and the Pittsburgh Steelers slugging it out for the Vince Lombardi trophy, the real game was being played in the Super Bowl’s commercial breaks. Super Bowl XLV, like...

Twitter At Your Peril - Duty to Disclose Paid for Blogging

Marina Palomba

December 14, 2010 10:39

It comes as no surprise that the Office of Fair Trading, (OFT) has confirmed that on line marketing and PR practices that do not disclose the fact they include paid for promotions are deceptive and a breach of the Consumer Protection regulations, (CPRs). ReACTS has been advising marketers...

Apple's iAd Set to Dominate?

December 11, 2010 17:42

This month Apple starts to roll out its iAd mobile ad network in Europe. The service will go live in the UK first, with launches in France and Germany early next year and other countries throughout 2011. European launch partners will include Renault,...