The team of marketing professionals, designers, and strategists at Weschsler Ross & Partners are responsible for updating the firm’s blog, Bagel Tuesday. The blog maintains a sense of humor, while discussing marketing strategies and hot internet marketing news. Posts cover a range of topics, from the “content is king” discussion, to website designing strategies, Bagel Tuesday is an invaluable resource with a fresh take on the latest marketing trends.
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With the markets in recovery mode and the recent financial crisis becoming a distant memory, it seems like a good time to reflect on what we’ve learned, if anything. As I dug a bit deeper on the topic of “lessons from the financial crisis,” which only returned about 40 million...
A study by Competitrack, an advertising tracking firm that began tracking print ads using QR codes in 2011, revealed that financial services has been making extensive use of this technology: 6.7% of all QR code activity, third following retail (21.9%) and technology (13.6%). This is notable, as...
Conventional wisdom in the Twittersphere is that 1) your tweets should show your personality, 2) you should tweet often or your followers will lose interest or never notice you, 3) tweeting should lead to conversations, 4) doing it any other way is wrong. While #1-3 may reflect best practices, #4...
The fourth annual Social Media Week is fast approaching! It will be recognized around the world, with events and programs taking place in New York, Washington DC, Miami, San Francisco, Toronto, London, Paris, Tokyo, Hong Kong, Singapore, Hamburg, and Sao Paulo. The theme for Social Media...
I’m not sure what it is about emoticons and acronyms that rub me the wrong way but it seems as if these amalgamations of characters are now becoming a necessity when sending text messages, emails or social media updates. I recently sent a text message that was meant to be sarcastic and as...
By now you’ve had to have encountered QR codes (Quick response codes) and possibly even Microsoft Tags and just when you thought you understood how to incorporate these scannable codes into your brand marketing a new player enters the fray. SpyderLynk, which describes itself as a mobile...
There's a bakery in our neighborhood that — like many businesses in New York — puts up a temporary vestibule to keep the winter winds out. It's easy to get in: pull the handle to a flimsy fabric-and-aluminum door, take two steps and open a glass door. But getting out of this particular...
We try to help our clients stand out from the competition. And earlier today, we found out that one of our legal clients - Manatt, Phelps, and Phillips - was recognized in a big way. The Wall Street Journal's Law Blog calls the holiday eCard we created for Manatt the "the best law firm holiday card...
With all the fuss over social media these days, a lot of people are ignoring the content that makes it work. It’s the insights and ideas of your practitioners that define your advantage in the marketplace. A successful social media strategy will draw on that intellectual capital to start a ...
This story about a new Las Vegas hotel got a lot of mileage last week on Facebook, Twitter and the blogosphere. In case you missed it, guests lounging at the pool at the Vdara hotel reportedly are getting burned by concentrated sun rays strong enough to melt plastic drink cups and plastic...