Articles in Channel: Advertising Law

Do's and Don'ts of Mobile Marketing Law

March 09, 2010 19:55

A panel of lawyers discussed important issues for every mobile marketer during the "Legal Dos and Don'ts" panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. Included in the panel was Andy Lustigman. The agenda included insight into law...

Increase in NAD Fee for CBBB Members

March 08, 2010 14:39

Effective March 15, 2010, the Council of Better Business Bureaus (CBBB) will be raising the CBBB Corporate Partner filing fee to $3,500 from $2,500 for filing a NAD challenge. This is the first increase in the Corporate Partner filing fee since 2005 and continues to represent a very significant...

Adam Snukal to Speak at DMA's Mobile Marketing Day Conference

March 04, 2010 16:01

Adam Snukal is participating as a co-presenter on the topic of Legal Do's and Dont's in Mobile Marketing at this year's Mobile Marketing Day Conference on March 4, 2010, sponsored by the Direct Marketing Agency.

Dannon Settles Class Action Challenging "Clinically" and "Scientifically" Proven Health Claims For $45 Million

March 03, 2010 15:23

The Dannon Company recently settled a Northern District of Ohio class action which challenged the company's claims that its Activia and DanActive yogurts were clinically or scientifically proven to help regulate the body's digestive system. The settlement is being characterized as one of the...

Colorado Passes Two Restrictive DM Taxes

March 03, 2010 13:44

The state of Colorado recently passed two laws which apply to the direct marketing industry. Both laws went into effect on March 1, 2010. One of the laws applies particularly to out of state sellers who do not collect and remit Colorado sales tax.

Privacy/Security Service ControlScan Settles FTC Charges

February 26, 2010 19:31

The FTC settles another privacy-related case, this one against a provider of privacy and security seals for Web sites.

PleaseRobMe.com - Highlighting the Perils of Location-Aware Social Networking

February 24, 2010 19:25

FourSquare, Loopt, Twitter, and even Google Buzz are testing the intersection between social networking online and real world, location-dependent activities. For example, you can use Loopt to see which of your friends are nearby, or you can earn points and badges on FourSquare by visiting...

Proposed Dietary Supplement Bill Seeks to protect Consumers while placing Greater Burden on Manufacturers

February 23, 2010 16:44

Manufacturers, distributors and retailers of dietary supplements have become the target of new legislation proposed by Senator McCain and co-sponsored by Senator Dorgan. S.3002, The Dietary Supplement Safety Act of 2010, is currently pending before the United States Senate. The proposed legislation...

What We're Reading 02/23/2010

February 23, 2010 16:32

NY Times: Anger Leads to Apology From Google About Buzz Google moved quickly over the weekend to try to contain mounting criticism of Buzz, its social network, apologizing to users for features that were widely seen as endangering privacy and announcing product changes to address those...

How Much Are You Worth?

February 19, 2010 16:57

As many of our readers are likely aware, the Credit Card Accountability, Responsibility and Disclosure Act (the “CARD Act”) largely becomes effective in just a few days – February 22, 2010. The CARD Act was signed into law in May 2009 to establish new regulations, standards...