trademarks

How Does an Apple Sound?

March 12, 2010 10:00

I have been critical in the past of some of Apple's apparent trademark gaffes (here, here, and here), but I do like the company's products--I own two Apple computers and two iPods.  (This represents great progress for me.  In college, those of us in engineering referred to Macs as...

The BAM in Obama?

March 04, 2010 10:00

The Los Angeles Times reported last week on an interesting nugget – the Missile Defense Agency’s new logo sports a blue O, a red-and-white swooping swirl, and white outlining to set the image off from a blue background.  The logo looks like this: Remind you of anything? Say,...

I Want My MTV, Hold the Music

March 03, 2010 10:00

A few months ago, my colleague Karen Brennan blogged about the Sci-Fi Channel’s name change to SyFy and removal of its Saturn logo. As Karen explained, part of the reason Sci-Fi/SyFy company heads wanted to change the name was to update the brand to appeal to a wider audience.  Now...

Intellectual Property: A Two Sided Coin for Franchisors and Entrepreneurs

March 02, 2010 19:02

If you are a successful franchisor or entrepreneur (of a non-franchised business), chances are that you place great priority on the development of your "intellectual property" such as your trademarks, trade designs and innovations that may be the subject of a patent. While successful...

Seth Godin on Trademark?

March 01, 2010 06:05

      Seth Godin has an amazing knack for creating and spreading ideas that matter, mostly really good ones, by the way. I always look forward to his daily riffs and I have been known to spread some of his important ideas too when they overlap with things I...