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section 5 ftc act
Self-Regulation by Advertisers
According to this article from Media Post the Interactive Advertising Bureau is pushing for the creation of an industry body to create non-governmental rules to protect consumer privacy online. The goal of this self-regulation, as is the case with most self-regulation, is to prevent actual...
Perception of Privacy Policies
Here's some shocking news I learned via Bruce Schneier, apparently: California consumers overvalue the mere fact that a website has a privacy policy, and assume that websites carrying the label have strong, default rules to protect personal data. In a way, consumers interpret "privacy policy" as a...
