reputation

Six Lies The Cruise Lines Will Tell You After The Costa Concordia Crash

Jim Walker
February 27, 2012 05:56

Shortly after the Costa Concordia capsized, the cruise lines' PR committee assembled to try and figure out a strategy to minimize the disaster's effect on the cruise industry.  A decision was made for the cruise lines to issue a series of "talking points" to the media. The Cruise...

Smarter sharing choices and your online reputation

February 27, 2012 05:40

When people think about online reputation management they frequently think about expression on social services like Twitter and Facebook. Equally important is the link between online sharing and reputation. Microsoft published a report last month titled "Online Reputation Management Is a Two-Way...

Online Reputation Management for Lawyers

February 15, 2012 15:33

What are people saying about you online? What if the comments are negative? How can you protect your good name? In an environment where online reviews are common, Legal Toolkit host Jared Correia, Law Practice Advisor with Mass. LOMAP,, and Conrad Saam, Vice President of Marketing at Urbanspoon,...

Strategic content marketing and web analytics for law firms

October 28, 2011 17:39

This is part four of a four-part article.  For complete article, see link below. “Web analytics programs are capable of generating a vast amount of information,” said Casey.  “There are far too many metrics for users to process and interpret.  Measurement tools are...

Web analytics for law firms

October 28, 2011 17:34

This is part three of a four-part article.  For complete article, see link below. “Not only does the Internet facilitate the wide distribution of content,” said Casey, “it also allows lawyers and law firms to closely track distribution – to know how many visitors click...