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new media marketing
If You're Not Careful, Consumer Generated Content Can Lead to Risky Business
Running promotions that involve consumer-generated content seems like a win-win. Users spend time engaging while creating the content and then, hey — free content. But the practice also poses challenges, because companies may be held liable for the actions of consumers, as well as their own...
Consumer-Generated Content Got You BURNED?
More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon — or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In addition to the legal requirements that apply to...