search engine optimization

If You Write It, They May Not Come

Gyi Tsakalakis
August 17, 2010 13:36

It seems like everywhere you look, someone is arguing that "Content is king" online.  However, the "if you write it, they will come" mantra fails much more frequently than it succeeds. Last week, I received an email from a legal professional who has been blogging for several years.  He...

Google Places Changes Could Impact Your Law Firm's Search Visibility

Gyi Tsakalakis
July 22, 2010 12:00

Earlier this month, Linda Buquet of Catalyst eMarketing made an interesting discovery with regard to some testing Google is doing with its local search results.  While these tests currently appear to be in only the experimental stage, as you will see, if these changes go "google-wide" they may...

What one recommendation would you give to law firms to improve their online presence?

Gyi Tsakalakis
July 19, 2010 12:00

Excellent work by Brent Rangen with his wiinning article:  SEO for Small Business: Get an SEO Primer.  The article won Bruce Clay's Small Biz Discovery Contest to answer the question, What one recommendation would you give to small business owners to improve their online presence?: In a...

The non-optimized law blog

July 04, 2010 00:42

When recognized marketing leader and author, Seth Godin, and New York City Attorney and nationally known law blogger, Scott Greenfield, come together to make a point on reputation management (some call it marketing) the stars are really aligned. It happened today -- and we're the better for...

Big Numbers in Downloads and Domain Names

February 26, 2010 10:23

You may have heard the news that iTunes has hit the 10 billion (with a "b") mark in number of songs downloaded.  Sales began in 2003.  That's an average pace of more than 1.4 billion downloads a year.  Considering that a typical single song retails for $0.99 on iTunes...