pop culture

Branding in Pop Culture: How Brands Avoid Negative Associations

March 16, 2010 10:00

—by David Mitchel, Vice President of Marketing at Norton Mitchel Marketing Branding is an intricate and complicated process. Every aspect of the marketing mix must be handled with care. Brand managers watch their brands in the same manner that most parents care for a newborn child. However,...

The answer: The NYT doesn't get pop culture references.

Ann Althouse
January 10, 2010 16:43

All the front-page promotion of this article about Roger Ailes finally got me to read it — mainly in search of the answer why the NYT thought it had such an important article. At a time when the broadcast networks are struggling with diminishing audiences and profits in news, [Ailes] has built ...

The man who put the heads on the Pez dispenser.

Ann Althouse
January 03, 2010 12:00

Curtis Allina. A classic obituary, depicting a man you're only hearing about because he has died. He was 87. The heads went on the dispensers in 1955. I'm old enough to have had a pre-head type Pez dispenser, and though the obituary says "In 1955, at his urging, what had been an austerely packaged...

Apple 1, Lawyers 0

Russell Brown
January 01, 2010 16:59

Birdsong et al. v. Apple Inc., U.S. Court of Appeals for the Ninth Circuit, No. 08-18841. On Dec 30, 2009, the U.S. Court of Appeals for the Ninth Circuit affirmed the dismissal of the class action which claimed that Apple...Birdsong et al. v. Apple Inc., U.S. Court of Appeals for the Ninth...

Wrestlers and Enophiles: Let's Get Ready to RUMBLE!!!*

Daniel Kelly
October 23, 2009 10:00

VS. Remarkably, this is not a new promotion for World Wrestling Entertainment.  No, a few outlets reported last week that WWE has opposed The American Wine Foundation's application to register the trademark SOMMELIER SMACKDOWN for use in connection with "Entertainment services, namely,...