blog basics

Why blogs ought not drive traffic to your law firm's website

July 25, 2010 20:52

A talented marketing professional with a Midwest law firm dropped me an email this last week wanting to set up a time to talk about, among other things, increasing traffic from the firm's blogs to the firm's website. Other than blatantly linking back to the firm's website (with anchor text...

Law firm blogging efforts require a lawyer's involvement

July 14, 2010 18:19

The concept that a lawyer needs to be involved in any law firm blogging or other social media effort ought to be painfully obvious to all. The problem is that it's not to some otherwise smart lawyers and legal marketing professionals. Every day, I speak with law firm legal marketing professionals...

The non-optimized law blog

July 04, 2010 00:42

When recognized marketing leader and author, Seth Godin, and New York City Attorney and nationally known law blogger, Scott Greenfield, come together to make a point on reputation management (some call it marketing) the stars are really aligned. It happened today -- and we're the better for...

Where do I find inspiration for blogging?

July 02, 2010 17:33

Kevin Chern, President of Chicago based, Total Attorneys, Inc., posed the question on our legal blogging group yesterday, 'Where do you get your inspiration for blogging?' I'm interested in hearing from you guys in a comment here or over in the comments following Chern's question in the legal...

There's no overnight business development success in blogging

June 13, 2010 22:37

Attorney Scott Greenfield aptly addresses the myth of immediate legal marketing success from blogging in a post this morning. Greenfield's right that many lawyers wrongly expect immediate business development success from blogging and that companies selling blogs and legal marketing solutions to...