large law

State of the AmLaw 200 Blogosphere, November 2008

Kevin O'Keefe
December 01, 2008 16:14

Law firm marketing and business development professionals have been politely getting after Kevin McKeown, our VP of Client Development, for an updated report on large law's use of blogs. Innovators, such as Gloria Fox at Blank Rome, are looking for hard data for their law firm's management that...

Martindale-Hubbell the next General Motors?

Kevin O'Keefe
November 25, 2008 05:49

I've been asked that question twice in the last few days. Once on Twitter and then again in a call with a large law firm based in the Midwest. I'd hate to see a legacy legal directory like Martindale-Hubbell become a relic, but you have to wonder if the company's business model of heavy charges...

Top 10 blog mistakes by law firms and law firm marketing professionals

Kevin O'Keefe
October 03, 2008 00:51

A chief marketing officer for a large law firm back East asked me today for a quick top 10 mistakes law firms make when it comes to law blogs. As with writing a letter, I didn't have time to write a short one so I wrote a long list. Launch blog without longstanding first hand experience blogging...

Large law bozosity? Jones Day is grabbing lots of attention

Kevin O'Keefe
September 23, 2008 16:25

Preposterous and a candidate for the 'grossest abuse of trademark law to suppress speech the plaintiff doesn't like,' is how Public Citizen lawyer Paul Levy describes Jones Day's lawsuit against an Internet site for mentioning the Jones Day name without permission. The Cleveland Plain Dealer's...

Traits you look for in a legal marketing strategic partner

Kevin O'Keefe
August 22, 2008 06:21

An email from New York this morning to Kevin McKeown, also a lawyer and LexBlog's VP of Client Development, reminded me what lawyers are looking for in a legal marketing strategic partner. And Kevin is the first to remind each prospective client not to look at LexBlog as a vendor, but as a...