product strategy - integrated

Clean up the blood first

March 08, 2012 10:02

Perception, and emotion drive behaviour, whether you like it or not. I was vividly reminded of this when I walked in to an accident scene not so long ago.  A number of very clever (but tired) people were there, one of them with a nasty wound from an accident, blood all over the floor.  Everyone...

The core of an IP Strategists work…

March 06, 2012 09:44

“And the core of the strategist’s work is always the same, discover the crucial factors in a situation and design a way to coordinate and focus actions to deal with them.”  (Richard Rumelt  in the June 2011 McKinsey Quarterly.) I think this is a great summary – it gets to...

A lesson in strategy

October 06, 2011 10:33

A basic strategic principle, using deceptive plots to distract the other party and wisely choosing the time to bring something forth in order to preserve the element of surprise, can be applied with success in military, sports, business and most other competitive environments. An example of the...

An issue of focus

September 22, 2011 09:38

Why would I want to be focused…? Economy of resources Spend your time wisely Spend your money wisely Tempo Making fast decision based on clear goals Limited distractions Market Defined niche Differentiate yourself Specialist on your product Closer understanding of your niche (both clients and...

The Difference Between a Strategy, a Plan, and a Process

July 12, 2011 05:35

I received a great question at an IP strategy training course I taught this month.  The question was about the difference between a strategy, a plan, and a process.  It came about because while we expect on paper most people could match these three words to their appropriate definitions, in...