law firm marketing

Chicago, IL: The Midwestern Law Firm Management Conference

September 02, 2010 13:08

I will be speaking at the Midwestern Law Firm Management Conference which is being held at the The Chicago Bar Association, 321 South Plymouth Court, Chicago, IL on September 21, 2010. The program runs from 9:00 AM to 4:00 PM....I will be speaking at the Midwestern Law Firm Management Conference...

Interested In Better Local Search Results? Get To Know Your Citations

AttorneySync
September 01, 2010 13:00

I get a lot of questions regarding local search and Google Places results these days. With Google displaying local search results more prominently and more frequently, it’s becoming increasingly important to make sure you are following best practices. We have written before on guidelines to...

Law Firm Marketing: Use a Theme to Solidify Your Image

Geri L. Dreiling
August 20, 2010 18:42

When it comes to marketing, law firms should adopt a theme and use it as the basis for all of the firm’s promotional items. Most marketing professionals dub this “branding” — a process that involves the use of a coherent visual communication strategy.How a coherent visual communication strategy bol...

Facebook Places Debuts. Should Your Law Firm Care?

AttorneySync
August 20, 2010 12:00

Facebook debuted their newest addition, Facebook Places, to the public. What is Facebook Places? The Telegraph give a concise explanation: It enables people to provide a real-time update of where they are and what they’re doing when they’re on the move. It means people can tell their friends about a...

Find Your Target Audience

AttorneySync
August 11, 2010 13:01

I was flying out of O’Hare airport this week and I noticed an advertisement when going through security.  As I took off my shoes and placed them in the bin, the picture on the right greeted me. An advertisement for Zappos. While I couldn’t tell you how effective this particular campaign ...